EDGA considers the golfer first rather than their disability; therefore, a fundamental objective for the new visual identity was to create a logo that would represent the golfer. The “G” is the key visual that symbolises the golfer as the centre of all EDGA’s activity. The new logo also represents the movement of the swing that links all EDGA players.
Additionally, a logo has been created for the international EDGA Tour that, in 2022, will visit 12 countries. By incorporating the “T” and developing a globe shape, the EDGA Tour logo highlights EDGA’s worldwide reach to golfers with a disability.
EDGA’s new branding is now being rolled out across the various EDGA touch-points.